Most small to mid-sized businesses are losing opportunities to grow because they have no clearly defined digital strategy and no one in-house with the skills to lead it. Typically, they assign this responsibility to their Marketing or IT leader or, even worse, an intern. Does this sound familiar? Marketing and IT leaders are masters of their domain, but asking them to be masters of the ever-changing digital landscape is like asking a heart surgeon to do brain surgery. They can try, but do you want them operating on you?
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